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The Spirit of West Texas is the embodiment of a set of principles we live and work by: Generosity, Loyalty, Integrity, and Community. We will foster this Spirit by working hard, doing the right thing, helping our neighbors, nurturing our employees, doing more than we need to, valuing customers over currency and staying true to our roots.

Who We Are

Our founder, Ray M. Bain, held some very strong beliefs – beliefs we still hold true today. The principles of GENEROSITY, LOYALTY, INTEGRITY and COMMUNITY are the foundation of this organization. These four Founding Principles guide us, help us to make the right decisions and shape who we are as a company. Our success is due to the hard work and loyalty of our customers, and our STARS who are truly committed to the communities we serve.

We are different – by design. Our culture is driven by the motivation to deliver the “Ultimate Customer Experience” to each of our customers, vendors and fellow STARS. We do so by treating everyone with respect and by always doing the right thing. That’s why we are The Spirit of West Texas.

Where We Came From

Roots run deep in West Texas. In fact, all our roots are right here. You might say that we were born and raised in this land that’s like no other. The beautiful sunrises, the gorgeous sunsets and the vast blue sky help define our region and make us proud to call West Texas our home. Since beginning in 1907 as the First State Bank of Dimmitt to the First United Bank today, our business has always been focused on West Texas communities, the good people who live and work here and their distinct financial needs.